Would You Let This Man Sell Your House?

I’m guessing that someone somewhere at sometime told this fellow that he looks like Owen Wilson’s male model in Zoolander. It’s the only reasonable reason I can imagine he would slap his ‘Blue Steel’ face on gigantic posters around White Rock, B.C., to push his unique brand of real estate sales in Greater Vancouver’s steaming housing market.

In a market where the product is selling itself, regardless of price, condition, and, arguably, the agent at hand, this approach may not seem foolish or cheesy at all. Maybe it’s the new normal. Maybe I don’t know anything.

If I’m feeling charitable, this is brilliant satire and clever public art rather than one of the four horsemen of the apocalypse. And the more I think about it, the more likely I am to ring him up and have him send me the entire set of posters. Autographed.

https://www.youtube.com/watch?v=DCZ0w8B2f_I